A creator, vision-driven entrepreneur, storyteller, artist, expert generalist, senior b2b sales leader

BUSINESS GROWTH IS A CREATIVE PROCESS

I help B2B Tech Founders and leaders "make buying their B2B platforms easy"
architecting B2B stories from the ground up into high-converting revenue systems
powered by AI, automation, and sales mastery....

For 18 years, I’ve built multi-million SaaS businesses across EMEA & LATAM - always leading and mentoring with relentless perseverance, an “everything-is-possible” high-energy mentality, and a humble, always-learning approach to life.

My journey is backed by a vast, multi-pivoting career across sales, marketing, GTM, creativity, storytelling, the arts, innovation, technology, partnerships and teamwork.

I Helped Them Grow

"THE ONE THING AUDIENCES CANNOT TOLERATE IS CONFUSION"
- Robert McKee

"51% of B2B buyers say identifying the right vendor is the most difficult part of the purchase process, with "the sheer volume of options, coupled with similar messaging across competitors" making differentiation a critical challenge".

"64% of B2B buyers can't tell the difference between one brand's digital experience and another due to the "sea of sameness" in messaging and positioning".

"97% of buyers examine your website before engaging with sales yet most B2B SaaS websites completely ignore differentiation and communicate as if they're the only one doing what they're doing".

The core problem:

B2B buyers are overwhelmed by vendors who all sound the same, using generic terms like "AI-powered," "best-in-class," and "scalable solutions", making it nearly impossible for buyers to distinguish between options and understand true value propositions.

"Companies with clear, compelling differentiators grow 3.5x faster than their peers"

Sources: 1) Mixology Digital B2B Buying Research; 2) Gartner (cited in Marketing Engineers & Martal Group reports); 3) CXL/Wynter Research; 4) Bain & Co. study (cited in Martal Group).

"Stories are the currency of Human Relationships"

METHODOLOGY

How Do I Work

I strategize, architect, and build B2B brands' Story-driven AI GTM Revenue Systems, Strategies and Teams from the ground up using modern tech such as Clay, n8n, Trigify, Perplexity, Claude and OpenAI to close Enterprise contracts faster and more efficiently.

My approach combines relentless perseverance, high energy, humility, and lifelong learning with metrics-driven decision making and continuous optimization.

MISSION

My Main Drive

I am motivated to help others - founders, customers, colleagues, partners, and the industry - and build long-lasting partnerships, teams and collaborations.

If you're a B2B tech founder ready to compellingly tell your story and accelerate revenue...

• Let's Talk

Creative Focus

Testimonials

"Nico brought a rare combination of technical fluency, operational insight, and creative problem-solving to our team at Humengine.He led innovations across our tech stack — most notably using Clay to build dynamic enrichment workflows, accelerate ICP research, and drive real-time lead intelligence into the Humengine Platform.His ability to architect thoughtful, scalable systems was instrumental in improving speed-to-lead, data accuracy, and campaign targeting"
_{- Adam Wells, COO & Partner at Humengine.io - May 2025}

"Few artists have left as lasting an impression on me as Nico.From the very beginning, I was struck by his deep commitment to the craft, his artistic integrity, and his fearless exploration of sound.Nico’s storytelling is wholly original. His voice is unmistakable - vulnerable, bold, and unforgettable. His production choices are daring, weaving together sonic elements from disparate worlds that somehow fit together perfectly. His intuitive grasp of every instrument he touches is nothing short of astonishing.His music belongs on the world stage - on screen, in advertising, in artists’ repertoires, and on playlists everywhere.Beyond the music, he is a true force of nature - wildly talented, relentlessly driven, and grounded in kindness"
_{- Rob Wells, Music Producer / Songwriter / Arranger / Musician / Mentor - May 2025}

"Working with Nico over 15 months was a game-changer for our GTM. From building slick enrichment workflows and dialing in ICP research to training the team and pulling off some serious Clay magic, he was instrumental in helping us scale smarter.Creative, generous with his time, and determined to figure out the best way to do things, Nico makes systems (and people) better!"
_{- Shobha Lee, Co-Founder & Chief Growth Officer at Humengine.io - May 2025}

"Nico was the mastermind behind building and shaping our go-to-market tech stack. His expertise and dedication empowered our team to scale efficiently and deliver exceptional results for our clients.Nico's deep understanding of emerging technologies include.. all things AI, Clay, Claygents, Ocean, ZoomInfo, HeyReach, Nooks, HubSpot, ICP Rubrics... and their application to our go-to-market motion has been invaluable.His proactive approach and strategic insights have consistently driven improvements in our go-to-market strategies.Beyond his technical skills, Nico is a collaborative team player and a great person.Nico's professionalism, enthusiasm, and commitment to excellence make him a true asset to any team"
_{- Paul Brown, CRO and Partner at Humengine.io - April 2025}

"Nico is a relentless worker, very good strategist and is well prepared to understand real business issues to consult and advise prospects and customer to provide a compelling solution match customer can make a decision with confidence upon his recommendations.He has a good ear for what customer are looking for and certainly has a very positive attitude to collaborate with customers. In addition he is well connected to many C-Level contacts.He is fearless to do new business development with a rigorous plan and execution combined with a human touch."
_{- Serge Froidevaux, Regional Sales Director Enterprise at New Relic Inc. - July 2019}

"I worked with Nico and during our time together, he was instrumental in working with, and closing, one of our largest deals with Mediaset Italia. It was a pleasure to work with Nico. He’s a hunter!"
_{- Greg Valiquette, Vice President, Europe at AccedoTV - September 2017}

"He really wanted to make the industry a much better place and more sustainable for all parties involved. Out of this, he conceptualised and built his own ecosystem of solution partners to address the above and efficiencies.He tried to tackle head on and way ahead of his time, strong/hard issues, like lack of transparency, fraud & ad rebates eroding revenues from content creators and publishers.Always asking questions and never taking the easy route.I will always remember, that even before joining VP, he had already brought in several prominent publisher deals who relied on him blindly as there was very little knowledge of the digital video business back then.He is a true force of nature, probably the only true video 'rockstar' in International Business Development for Southern Europe & Latam I've ever come across.If this wasn't enough, his also very strategic, analytical and tech savvy so I'm sure he'll add tremendous value to any team."
_{- Esteban Lupin, Head of Sales EMEA & Latam at Facebook Inc. - June 2016}

"Nico is an absolute rockstar advising about video streaming and online monetization, where, in my opinion, he is one of the top experts in Europe.His broad business network and knowledge of the market multiplied by his passion and personal drive, makes him an easy choice when it comes to pick a leader to drive a territory or a team.I wrote "multiply" because he is amazing in engaging the team of people working with him in the projects, to create the "perfect storm" that will allow to gain market share.And that is what we did at Brightcove, where through his skills and leadership we have been able to start a market in Latam and consolidate what Nico had built previously in Europe.A very high calibre professional and an amazing team player I would really like to work with again in the future"
_{- Fabrizio Stucchi, Digital Marketing Entetprise Manager SEMEA & LATAM at Brightcove Inc. - July 2016}

"’I've collaborated with Nicolás when starting up our company, MEDIANALITICS.Nico has an outstanding coaching capacity and a strong background on media market, its whole environment and players.He has definitely added a key value on defining a proper story-telling on our approach to our investors and customers."
_{- Víctor Carbonell, Founding Partner at Medianalitics GmbH - June 2015}

"Nico was instrumental to help launch Brightcove's presence in Spain.His creativity and perseverance was critical to get us off the ground and connect with top media companies in Spain.On my travels to Spain to meet with customers and prospects, I found he always organized our time effectively and created a warm environment for me away from home"
_{- Bob Mason, Co-Founder & CTO at Brightcove Inc. - February 2015}

"Nico and I worked together at Brightcove for several years. I ran global marketing and he was the founding sales person for our business in Iberia.Nico is an exceptionally energetic and creative salesperson. Nobody works harder than Nico. His emotional intelligence is off the charts. He networks with more effectiveness than almost any other person I know. His mean time to friendship is measured in minutes.Nico is also exceptionally good at learning the product and the industry. He became a reliable authority on video monetization and video delivery technologies. He was able to weave a thoroughly compelling solution story about the business impact of our products and also answer a surprising number of technical questions with ease.Nico worked tirelessly to lay the groundwork for our entry into Spain, lining up excellent reference customers and developing partner networks. Our Spain country launch was a big success, and the business immediately started to grow and outperform.I was always surprised at how well Nico's region performed relative to its GDP. Nico put Iberia on my radar in a way that it had never been before.I hope to work with Nico again some day, and I would heartily recommend him for an organization seeking an audacious market development pioneer."
_{- Jeff Whatcott, CMO at Brightcove Inc. - February 2015}

"I had the pleasure of working with Nico for a number of years at Brightcove.He is one of the hardest working, most passionate sales leaders I have known.He helped us build a great business in Spain and Latin America"
_{- David Mendels, CEO at Brightcove Inc. - February 2025}

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